Best Free Internal Link Analysis Tool

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Using Internal Links Analysis Tools for Better SEO

internal linking

An internal links analysis tool is software that allows you to visualize, audit, and optimize the internal linking structure of a website. These tools crawl your site to identify all pages and how they are connected through internal links. This provides invaluable data to improve SEO.

Internal links are links between pages within the same domain. anchor text and link equity can be passed via internal links, so a good internal link structure improves organic rankings. An effective internal linking strategy also enhances user experience by making site navigation intuitive.

However, problems like orphaned pages, excessive linking, redirect chains, and conflicting canonical tags can undermine SEO. Internal links analysis exposes these issues so you can refine site architecture.

Why Internal Linking is Important for SEO

internal linking tool

  • Pass Link Equity – Internal links pass authority and ranking power from page to page. Linking to important pages boosts their relevance.

  • Crawl Accessibility – Links provide crawlable paths so search engines can discover new pages. This improves indexation.

  • User Experience – Well-organized internal linking enhances navigation and information architecture.

  • Topic Clustering – Related content can be effectively siloed through internal links. This establishes topical authority.

  • Reduce Duplicate Content – Internal links are used alongside canonical tags to consolidate pages with similar content.

Overall, intelligent internal linking leads to higher rankings, more indexed pages, and a better user experience.

internal links checker

These are some of the most important internal link metrics to examine with a link analysis tool:

  • Links to Pages – The number of internal links directing visitors to a specific page. More links generally increase relevance.

  • Links from Pages – How many outbound links a page contains. Too many may dilute its ranking power.

  • Orphaned Pages – Pages with no internal links directing users to them. Orphans should be linked to or consolidated.

  • Broken Links – Links leading to 404 errors. They ruin user experience and should be fixed or removed.

  • Redirect Chains – Chains of multiple redirects between pages. Long chains can negatively impact rankings.

  • Page Authority Flow – The direction and volume of link equity flowing between pages. High authority pages should link to related content.

internal links checker tool

The best internal link analysis tools provide a robust set of capabilities to audit link structures:

  • Site audits and crawling – Automatically crawl an entire site to reveal all pages and links.

  • Link intersection – See where external domains are collectively linking to internal pages.

  • Co-citation – Identify which of your pages are often linked to by the same external sites.

  • Visualization – Interactive site maps and graphs show link equity flow and site topology.

  • Redirect manager – Find and edit redirect chains from one URL to another.

  • Broken link checker – Locate broken internal links leading to 404s.

  • Orphaned page finder – Detect pages with no internal links to them.

  • Link optimization – Suggestions to reduce toxic links and improve site architecture.

internal links checker tool

There are many powerful internal link analysis tools to choose from:

ToolKey Features
AhrefsRobust crawling, unique linking structures data, semantic site explorer
SEMRushBacklink gap analysis, orphaned pages finder
MozPage authority metrics and flow visualization
MajesticHistoric index showing links over time
Screaming FrogDetailed crawling and internal/external link analysis
RM Internal Link Analysis ToolFree comprehensive tool, site audit, page authority analysis, SEO recommendations

internal links

RM Internal Link Analysis Tool is my preferred solution for optimizing internal site architecture thanks to its free robust feature set:

  • Efficient site crawling identifies all pages and links
  • Page authority flow visualization shows ranking power
  • Orphaned page analysis flags isolated content
  • Identifies broken links, redirects, and duplicate content issues
  • Provides actionable SEO recommendations
  • Easy to use interface and intuitive reports

The free version of RM Internal Link Analysis Tool offers tremendous capabilities to improve your internal linking structures for better SEO and user experience.

internal linking tools

Follow this simple process to leverage internal links analysis for SEO gains:

1. Crawl the site – Use a site-wide crawl to generate a report of all pages and links between them. This exposes the full internal link structure.

2. Analyze page authority flow – Check which pages accumulate authority and where it flows through internal links. Identify optimization opportunities.

3. Find orphaned pages – Detect pages with no internal links to them so you can add navigation or consolidate content.

4. Evaluate redirects – Examine redirect chains that span multiple hops, which can hurt SEO if excessive.

5. Check for broken links – Find any dead internal links leading to 404s so you can fix or remove them.

6. Assess duplicate content – Compare page content to optimize canonical tags and avoid duplication issues.

7. Improve site architecture – Use link data to better structure topics, remove toxic links, and enhance user experience.

Following this workflow will help unlock actionable SEO insights from your internal links analysis reports.

Fixing Common Internal Linking Issues

internal linking

Some typical internal linking problems that damage SEO can be detected and rectified:

  • Toxic Links – Use disavow tools to remove bad links from risky sites or over-optimized anchor text.

  • Duplicate Content – Consolidate similar pages with canonical tags or 301 redirects to avoid duplication.

  • Broken Links – Fix or remove dead links leading to 404 pages using 404 monitoring tools.

  • Redirect Chains – Reduce excessive hops by streamlining redirects.

  • Orphaned Pages – Either add navigation links to orphaned pages or consider removing very low value orphaned content.

  • Information Architecture – Use link data to better organize content silos, navigation, page hierarchies, and site topology.

A regularly maintained internal link structure will avoid these pitfalls.


Follow these internal link best practices:

  • Link prominently to authority pages like service and product categories to pass page rank.

  • Cross-link related content silos to establish topic clusters search engines can recognize.

  • Avoid excessive links from one page or overuse of keyword-rich anchor text which can appear spammy.

  • Make sure link flow follows logical user paths through your site information architecture.

  • Include contextual internal links in content where relevant, not just menus and footers.

  • Use descriptive anchor text like “click here to learn about our office locations” instead of something generic like “read more”.

Frequently Asked Questions

internal links checker tool

What are the risks associated with internal links analysis?

There are few risks. Mainly beware of tools that offer excessive internal link building which violates Google guidelines. Focus on creating an appropriate site architecture and user experience.

How often should I audit internal links?

Check for internal linking issues monthly. But a full audit using an internal links analysis tool should be done quarterly.

Can internal links impact mobile rankings?

Yes. Mobile first indexing means internal link structures affect mobile rankings and site presentation on mobile devices.

What other SEO tools complement internal links analysis?

Keyword tracking, rank analysis, site speed tests, technical audits, and content analysis tools can provide additional optimization data.


Analyzing internal links is a hugely impactful and often overlooked SEO tactic. Using a dedicated tool exposes issues from orphaned pages to link over-optimization. With an intelligent internal linking structure, your most important pages will attract more authority, search engine spiders can better crawl and index your site, and users intuitively find information.

Internal links analysis brings actionable SEO insights and should be a standard site audit practice.